Entertainment Marketing

BC Powder Entertainment Marketing:

Situation: BC Powder, a recognized pain-reliever brand in the Southeast, needed to grow their core sales and market-share. They also had a new product, BC Nitro, that required increased marketing power for a successful launch.

Objective: BC Powder wanted to drive sales of their established and new products through heightened brand awareness.

Concept: Weinstock Marketing created a partnership with country music star and TV personality, Trace Adkins. At the core of the partnership was a “Hard Working Heroes Tour” element, added to the musician’s concert tour, which recognized hard-working citizens within local communities.

Details: The partnership program consisted of:

• Trace Adkins sponsorships and endorsements
• The “Hard Working Heroes Tour”
• The launch of BC Nitro by Trace Adkins
• Social networking and PR

Results: The association with Trace Adkins provided a substantial sales boost in tour markets, as well as a national platform for BC Powder to utilize when introducing the brand to new markets.