Local Store Marketing

Pizza Hut Field Marketing:

Situation: Pizza Hut, a large pizza restaurant chain, was seeing low sales traffic during lunch hours at their Southeast stores. In the past they had primarily used national marketing, and had very little market-specific support.

Objective: Pizza Hut wanted to provide their franchisees and operators with training tools to identify and drive sales from sources specific to their area profile.

Concept: Weinstock Marketing decided to conduct a Local Store Marketing (LSM) seminar with ready-to-execute LSM programs and materials.

Details: The campaign contains elements such as:

• "Day In The Life” walkthroughs to show operators how to identify new traffic sources
• Training and materials for initial LSM programs including Business of the Week promotions, Friends and Family discounts, as well as local church and school fundraisers

Results: The program has been approved by Pizza Hut franchise owners and is set to launch.